Admit it, we where all pretty amazed by the new iPhones 6+, but the iWatch, that blew our brains away.
As a customer analytics in Blendz (Our in-school Smoothie business), my goal is to provide our business with the most powerful results I can find in our customers, by this, we will adapt to the way our customers live, to improve the way we sell. It's in the core of our marketing that gives us the necessary customers to earn profit, and in the smoothie’s taste that we will keep having customers demand our product. However, constantly being analyzing customers can get exhausting, by this, I try finding inspiration in people and most importantly, extremely successful companies.
As we you may recall from the first sentence of this blog, the new iWatch has surpassed our expectations. But it's curial that we're critical the companies and there products. By this, I asked myself, "would the iWatch be such a demanding product after its announcement if it wasn't announced together with the iPhones 6?". In a sense, I believe it wouldn't. However, I do believe it would have sold millions if it where announced any other time.
Constantly, I'm learning more about marketing, as a whole. By this, I strongly believe that Apple did something greater than brilliant by announcing the two-most innovative products in our electronic market, yet. They used the power of a demanding product like the iPhone, to launch they new product, the iWatch. There were conversations prior to the September 9th event about the iWatch, but be honest, we weren't expecting for it to be announced this past Tuesday (9th).
It's in the core of the customers trust with the Apple products that people get excited so quickly. Originally, that is every business dream, having the customer be anxious for their new release. Moreover, we see this demand also during fashion shows, especially right now with the New York Fashion Show. Why do hundreds of fashion-lovers get together under the same tent to watch the new Marc Jacob's Summer Line? Because they trust his work, it has come a long way without flaws and designers want to get inspiration out of him.
Basically, one of the most important components customers wishes to have, and are constantly working on building is trust. People don't make 18-hour lines outside of Apple because they’re simply Apple; they do it because Apple has spent more than 30 years working on customer trust and liability. That's the reason why people are willing to sit outside of their shops for hours, even, sometimes not knowing what's their new release.
So, how does this connect to Blendz (Our in-school business)?
Customer trust is our aim, although many of us might suggest its involuntary. Much often it's involuntary, but should it remain involuntary is a complete no. If we want to increase our revenue, we need customers, but why would customers come to us, we're not Apple. As many business masters suggest, you must give a reason for the customer to come to you, and not make them question whether buying your product or not. For us, were giving out a service, taste, and a healthy sugar-free beverage. We must build that trust with the customers for them to now why there coming to our store, and what their expecting from out. We want their expectation to be satisfied every time they leave our stand. A smile and a definite 'we'll be back!' is what we are hopping, and are going to achieve by the end of every selling!
As a customer analytics in Blendz (Our in-school Smoothie business), my goal is to provide our business with the most powerful results I can find in our customers, by this, we will adapt to the way our customers live, to improve the way we sell. It's in the core of our marketing that gives us the necessary customers to earn profit, and in the smoothie’s taste that we will keep having customers demand our product. However, constantly being analyzing customers can get exhausting, by this, I try finding inspiration in people and most importantly, extremely successful companies.
As we you may recall from the first sentence of this blog, the new iWatch has surpassed our expectations. But it's curial that we're critical the companies and there products. By this, I asked myself, "would the iWatch be such a demanding product after its announcement if it wasn't announced together with the iPhones 6?". In a sense, I believe it wouldn't. However, I do believe it would have sold millions if it where announced any other time.
Constantly, I'm learning more about marketing, as a whole. By this, I strongly believe that Apple did something greater than brilliant by announcing the two-most innovative products in our electronic market, yet. They used the power of a demanding product like the iPhone, to launch they new product, the iWatch. There were conversations prior to the September 9th event about the iWatch, but be honest, we weren't expecting for it to be announced this past Tuesday (9th).
It's in the core of the customers trust with the Apple products that people get excited so quickly. Originally, that is every business dream, having the customer be anxious for their new release. Moreover, we see this demand also during fashion shows, especially right now with the New York Fashion Show. Why do hundreds of fashion-lovers get together under the same tent to watch the new Marc Jacob's Summer Line? Because they trust his work, it has come a long way without flaws and designers want to get inspiration out of him.
Basically, one of the most important components customers wishes to have, and are constantly working on building is trust. People don't make 18-hour lines outside of Apple because they’re simply Apple; they do it because Apple has spent more than 30 years working on customer trust and liability. That's the reason why people are willing to sit outside of their shops for hours, even, sometimes not knowing what's their new release.
So, how does this connect to Blendz (Our in-school business)?
Customer trust is our aim, although many of us might suggest its involuntary. Much often it's involuntary, but should it remain involuntary is a complete no. If we want to increase our revenue, we need customers, but why would customers come to us, we're not Apple. As many business masters suggest, you must give a reason for the customer to come to you, and not make them question whether buying your product or not. For us, were giving out a service, taste, and a healthy sugar-free beverage. We must build that trust with the customers for them to now why there coming to our store, and what their expecting from out. We want their expectation to be satisfied every time they leave our stand. A smile and a definite 'we'll be back!' is what we are hopping, and are going to achieve by the end of every selling!